Welcome to Uncanny Valley

This editorial merges dystopian futurism and denim, taking inspiration from recent technology, like Sophia the Robot, as well as minimalism and the 60’s space age, and referencing science-fiction, like Westworld. The concept of the Uncanny Valley (the idea that “human replicas that appear almost but not exactly, like real human beings elicit feelings of eeriness and revulsion among some observers”) also served as a starting point to develop a storyline for the shoot.

Shreya Razak

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